Brand Sentinel's ambassador program turns supporters into a managed advocacy team — recruit them, brief them, launch campaigns, and measure every mention they generate.
Four steps from "someone likes us" to a measurable advocacy engine.
Invite supporters through the built-in flow. Acceptances are tracked, and tiers (student, faculty, or your own) let you target exactly who posts what.
Pick a content-pillar template — lab tours, internship journeys, event recaps — message every participant in one action, and keep everyone on-brand with house rules.
Rollups track sent, delivered, acked, and replied per campaign. Attribution breaks down mentions, sentiment, and platforms per ambassador.
Negative or confused replies are flagged automatically for follow-up, and enrolled ambassadors get a support kit — how-to-post, media kit, FAQ — on accept.
The unglamorous machinery that makes advocacy run itself — invites, templates, flags, and the numbers that prove it worked.
Invite, accept, activate — a full ambassador lifecycle with tiers that keep the right people in the right campaigns. No spreadsheet, no lost invites.
Reusable templates per content pillar mean a well-run campaign is one click of setup, not a week of drafting. Edit the template once, improve every launch.
Sent / delivered / acked / replied rates per campaign; mentions, average sentiment, and platform mix per ambassador. The numbers for the recap doc come straight from the platform.
When an ambassador's reply comes back negative or confused, it's flagged for your team instantly — so no supporter goes unanswered.
Accepted ambassadors get a welcome email with the support kit: how-to-post guides for each platform, the media kit, and the FAQ. They never start from zero.
Run a 14-day pilot on one pillar and one tier, measure with the built-in endpoints, and decide what to scale — with evidence, not vibes.
Turn students and faculty into a distributed voice for your lab, program, or research — lab tours, internship journeys, and event recaps that recruit your next cohort.
Give champions of your product a channel and a template, and watch organic mentions compound with attribution you can actually prove.
Run white-label advocacy programs for clients on your own hostname — your brand on the door, their ambassadors doing the work.
One pillar, one tier, real numbers. No credit card required.