Four workflows, one platform — from the first mention to the resolved incident to the ambassador who got you there.
Monitor
Connect the channels where your brand gets talked about and watch them all in one feed.
One feed for everything: social posts, community threads, news sites, and any web page you point us at. Add a source, set a cadence, and we scan it for you.
Multi-Source Monitoring
Every mention is scored in real time — positive, negative, or neutral — with confidence levels. Spot sentiment drift on a product launch before it becomes a story.
AI Sentiment Analysis
Your data is always current, not a batch export. Scans run on the schedule you pick, with timestamps and cadence controls on every source.
Scheduled Scans
Track campaigns, products, or industry topics with custom keyword sets. Get notified the moment a hotword spikes across any source.
Keywords & Hotwords
Analyze
Composite scores, competitor context, and reports your team will actually read.
A single 0–100 score that summarizes how your brand is doing. Sentiment, volume, reach, and engagement combined into one number you can track week over week.
Brand Health Score
Point the same monitors at your competitors. Compare sentiment and share of voice side by side, and get alerted when they make a move.
Competitor Tracking
Sentiment trends, mention volume, source breakdowns, and top keywords — all in one fast, responsive dashboard that answers the first five questions before anyone asks them.
Analytics Dashboard
Automated reports on your schedule — weekly summaries, monthly deep dives — plus custom date-range pulls for the board deck. Cleanly formatted, delivered to your inbox.
Reports
Respond
Alerts are step one. Brand Sentinel gives you the full incident workflow — triage, escalate, resolve, learn.
Build rules on sentiment thresholds, keyword spikes, or competitor activity — then route them to the channels your team actually watches. Edit or retire rules any time.
Alert Rules & Channels
When something breaks, it becomes an incident. Track it through detection, triage, investigation, and resolution — with severity levels, ownership, and a full audit trail.
Incident Management
Define who gets paged and when. Tiered escalation routes alerts through the right channels with wait times, repeats, and a default policy per org — so a crisis at 2am still reaches a human.
Escalation Policies
Amplify
A built-in ambassador program: recruit supporters, brief them, launch campaigns, and measure every mention they generate.
Invite supporters and turn them into a managed advocacy team. Tiered roles keep the right people posting the right content, and a support loop catches confused or negative replies automatically.
Ambassador Program
Launch a campaign from a reusable content template, message every participant at once, and watch the timeline as mentions roll in. House-rules messaging keeps everyone on-brand.
Campaigns & Templates
Know exactly what your program produced. Per-ambassador mention counts, average sentiment, and platform breakdowns — plus campaign-level rollups for the recap doc.
Attribution & Rollups
Enterprise
White-label it, integrate it, and hand your team the right level of access.
Serve Brand Sentinel under your own hostname with your own name, logo, and favicon. Same product, your brand on the door — built for agencies and enterprises reselling monitoring.
White-Label Deployment
Every plan includes API access. Pull brand data into your own tools, feed dashboards, or wire alerts into your internal systems. Interactive docs included.
Full API Access
Multi-tenant orgs with owner, admin, and member roles. Each person sees exactly what their role should see — and nothing more.
Teams & Roles
The full crisis playbook: detection, triage, escalation policies, and resolution tracking — with a dedicated page to explore.
Explore incident responseRecruit, brief, and measure a team of supporters who amplify your brand for you.
See it in detail