Brand Sentinel turns brand threats into incidents with a real workflow — detection, triage, escalation, and resolution — so the response is a process, not a group chat.
Every brand threat moves through the same four states — and every state is visible to your team.
An alert rule fires — a sentiment drop, a hotword spike, a competitor mention. The event is captured with full context: source, mention, and timestamp.
Pick up the incident and set its severity: low, medium, high, or critical. Snooze the noise. Acknowledge on your way. Nothing sits in a black hole.
Work the incident with the full timeline attached. Escalation policies keep routing it to the next tier if it stays unacknowledged — including at 2am.
Close it out with an outcome: resolved, false positive, or investigation ongoing. Every incident keeps a complete audit trail for the post-mortem.
Four levels. No more debating in the thread whether this one is "actually a big deal."
Background chatter worth tracking but no action required.
A dip or a question that deserves a same-day answer.
Negative momentum building. Owner assigned, response drafted.
Full escalation chain engaged across every channel.
From the rule that catches it to the policy that pages the right human.
Build rules on sentiment thresholds, keyword spikes, or competitor activity. Edit, test, and retire them from the UI as your monitoring matures.
Define who gets paged and when. Each tier has its own channels and wait time; unacknowledged alerts repeat to the last tier until a human answers.
Route alerts to the places your team already lives — no more checking a tool nobody opens.
Snooze an alert to a specific time, acknowledge it on your way in, and unsnooze when it matters again. Status changes are always logged.
Every incident closes with a declared outcome — resolved, false positive, or investigation ongoing — so you can measure how often your alerts are actually right.
Set a default escalation policy for the whole org so new incidents are always covered — then override per policy for special programs or seasons.
14-day free trial. No credit card required.